Chicago, Illinois USA
©2019 Sara Tomeo Aybar

COMMITTED TO PRODUCING THOUGHTFUL DESIGN.

There is a meaning behind everything. Rather it's developing a boutique logo for a "mom-and-pop shop" or laying out a corporate marketing piece for an internationally known company, my principles always guide me to believe in an honest relationship between client and designer. Listening, understanding, and learning are vital components that have made my work successful.

Regardless of what industry my clients come from, the perpetual strategy I use is to strive and learn every aspect of their business, then apply the knowledge visually as it would be seen through their consumer’s eyes—what makes my client unique to rise above the rest. Then turn that unique quality into visual communication. My passion for learning everything about anything helps me enjoy designing for a wide range of opportunities.

 

"...it frowns on clichés and deja vus, as it recognizes the difference between freakishness and freshness. It is the lifeblood of intuition, imagination and invention- the essence of originality."

 - Paul Rand
   IBM logo creation

 
 

BRAND IDENTITY

How do you want your consumer to perceive you? It's a venn diagram between what you do and how you can make your customer feel—that's your brand. Creating an iconic logo that represents your mission and following it with consumer-focused, smart marketing is where I step in.

CONCEPTUAL DESIGN

Good design is achieved by the essence of originality. As Paul Rand once said, "... it frowns on clichés and deja vus, as it recognizes the difference between freakishness and freshness. It is the lifeblood of intuition, imagination and invention—the essence of originality."

DESIGN RESEARCH

The value of research results in profound concepts. When a design can communicate two or more relevant concepts, you've struck originality.

PRINT PRODUCTION

Touch is the fundamental sense that Dr. David Eagleman, a neuroscientist, explains how to influence your audiences' emotion and decision making. Establishing this sense is critical to any brand experience. Learn how to leverage haptics—the neuroscience of touch with design and print production!

STRATEGIC PLANNING AND CONSULTING

Planning is essential in all aspects of life—just as crucial when you want to profit from a design, product or marketing concept.

WEBSITE/USER INTERFACE (UI) DESIGN

The need for UI design is now; providing a platform that makes your audience notice your message as efficiently as possible. Creating a path to get to their needs is essential—this will achieve a user-friendly experience.

 
 
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Reach out to start a consultation and learn how we can collaborate! Not convinced yet? Take a look at my experience.